Project 01
嘻哈音乐节（品牌设计）
Hip-hop Festival (Brand Design)
这是一个品牌设计项目，在该项目中我设计一个全新的嘻哈音乐节品牌，叫做 “UNDEFINED”（未定义的）。相较于目前市场上大多数音乐节融合了多种音乐类型。这是一个专门为嘻哈音乐爱好者打造的，
以嘻哈元素为主题的音乐节。围绕这个品牌项目，我设计了宣传海报、官方网站以及用于媒体传播的宣传图。
This is a brand design project in which I created a new hip-hop music festival brand called “UNDEFINED”. Unlike most music festivals on the market today, which blend various music genres, this festival is specifically designed for hip-hop enthusiasts and features a hip-hop-themed concept. As part of this brand project, I designed promotional posters, the official website, and promotional visuals for media distribution.
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Project 02
社交恐惧（海报设计）
Social Anxiety (Poster Design)
这是一个有关于解析当代i人社交心理的项目。在当今社会越来越多的人被确诊患有“社交恐惧症”。他们通常会感到不安，不知所措。害怕与别人交流，害怕自己在这些公共场合犯错误，从而让自己尴尬。因此在这个项目中，我旨在通过海报设计， 以“社恐人群”的第一视角，来呈现他们的内 心独白，尤其当他们面对大众时。同时希望能够得到更多的人的理解。
This is a project that explores the social psychology of today’s introverts. There has an increasing number of people are being diagnosed with “social anxiety disorder.” They often feel anxious and overwhelmed, afraid to interact with others and worried about making mistakes in public that might cause them embarrassment. Therefore, in this project, I aim to use poster design to present the inner monologues of people with social anxiety from their first-person perspective, particularly when they are facing the public. At the same time, I hope to foster greater understanding among the general public.
This is a project that explores the social psychology of today’s introverts. There has an increasing number of people are being diagnosed with “social anxiety disorder.” They often feel anxious and overwhelmed, afraid to interact with others and worried about making mistakes in public that might cause them embarrassment. Therefore, in this project, I aim to use poster design to present the inner monologues of people with social anxiety from their first-person perspective, particularly when they are facing the public. At the same time, I hope to foster greater understanding among the general public.
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Project 03
糖尿病指南（手册设计）
Type 1 Diabetes Guidebook (Leaflet Design)
一类糖尿病作为一种慢性自身免疫性疾病，通常在儿童以及青少年时期被诊断出来。而如今越来越多的人被确诊，因此对于他/她们来说及时了解有关于这个疾病的相关信息是必要的，从而在生活习惯上作出改变。 在这个项目中，我制作了一本一类糖尿病的科普指南书，旨在那些被确诊的患者了解、掌握有关于糖尿病的信息，从而减轻他/她们的压力。
Type 1 diabetes is a chronic autoimmune disease that is typically diagnosed during childhood or adolescence. With an increasing number of people being diagnosed today, it is essential for them to promptly learn about the disease so they can make necessary lifestyle changes. For this project, I created a guidebook to help those diagnosed with Type 1 diabetes understand and manage the condition, thereby reducing their stress.
Type 1 diabetes is a chronic autoimmune disease that is typically diagnosed during childhood or adolescence. With an increasing number of people being diagnosed today, it is essential for them to promptly learn about the disease so they can make necessary lifestyle changes. For this project, I created a guidebook to help those diagnosed with Type 1 diabetes understand and manage the condition, thereby reducing their stress.
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Project 04
其它（书籍、品牌设计等）
Others (Book, Brand Design, etc)
本页面汇集了我的其它设计项目，包括书籍设计、品牌设计与活动海报设计等。在书籍设计中，我通过设计美食指南介绍了中国不同城市的地道餐厅。在品牌设计中，我通过设计一个营养补剂品牌来讽刺当代人依赖补剂取代正餐的饮食方式。另外该页面也呈现了我作为企业文化实习生制作的部分活动海报。
This page showcases my other design projects, including book design, brand design, and AI-generated imagery. In my book design work, I created food guidebooks that highlight authentic restaurants in various Chinese cities. In brand design, I developed a nutritional supplement brand to satirize the modern trend of relying on supplements as substitutes for proper meals. I've also included some of the event posters I designed during my internship in corporate culture on this page.
This page showcases my other design projects, including book design, brand design, and AI-generated imagery. In my book design work, I created food guidebooks that highlight authentic restaurants in various Chinese cities. In brand design, I developed a nutritional supplement brand to satirize the modern trend of relying on supplements as substitutes for proper meals. I've also included some of the event posters I designed during my internship in corporate culture on this page.
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