Project 04 其它设计

Book, Brand Design, etc

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书籍设计 Book Design

该项目旨在将中国各地城市划分为东南西北四个方向，并向读者推荐各方向的餐厅。每本指南还包含目的地城市的背景资料，以便读者更好地了解当地的历史与文化。
The project focuses on dividing different cities in China into four directions, south, north, east and west, and then rec- ommending restaurants in different directions to readers. And each guidebook also includes background information about the destination city so that readers can better under- stand the local history and culture.

品牌设计 Brand Design

该项目围绕原创全新品牌“NEW LAND”展开设计。在产品包装中，我用各类营养补充剂替代日常真实食物进行视觉表达，借此反映当下的社会现象：如今越来越多人开始依赖营养补剂，各类补充剂慢慢融入日常生活，成为人们日常饮食里不可或缺的一部分。
The design for this project revolves around the brand-new, original brand “NEW LAND.” In the product packaging, I used various nutritional supplements to visually represent everyday foods, thereby reflecting a current social phenomenon: today, more and more people are relying on nutritional supplements, which are gradually becoming an integral part of daily life and an indispensable component of people’s diets.

企业文化设计 Corporate Culture Design

这些是我在实习期间独立完成并成功落地的部分活动海报与视觉物料，已正式发布并用于企业内部文化活动传播。
These are some of the event posters and visual materials I independently created and successfully implemented during my internship; they have been officially published and used for internal corporate cultural events.